BESV was founded on certain enduring principles.
- Beautiful - We are driven to create products that capture people’s imagination, so our products must be as Beautiful as they are functional.
- Eco-friendly - We choose to make products that are Eco-friendly, so our products must contribute to an improving environment.
- Smarter - We are committed to applying advances in technology to make products that are Smarter, so our products must be intelligent enough to respond intuitively to different users and changing conditions.
- Vision - Together, these three principles form a Vision for everything we do. Together, they create our name - BESV. And together, these principles have guided the development of our BESV pedal-assisted electric bicycles.